Coach M.M.X with competition trophies and medals
Coach
M.M.X
Team Ireland
Competitive BodybuilderHYROX Hybrid AthleteBooty Builder® Glute Specialist
Meet your coach

Coach M.M.X

My fitness journey started on the international stage, proudly representing Ireland as a competitive bodybuilder for nearly a decade. Traveling the world allowed me to learn from elite coaches and master the science of body transformations.

Today, my personal training has evolved. I am an active bodybuilder and an active HYROX hybrid athlete. I made the choice to combine both because looking healthy isn't enough, I want to be healthy, move without pain, and have an engine that can keep up with life.

Built on 3 Hours of Sleep

Before any of this looked like a career, I was working factory shifts that burned through thousands of calories a day, running on about three hours of sleep a night, for years. I still trained. I still competed. I won three Irish champion titles during that stretch — and in whatever hours were left, I was building a gym in my small local town from the ground up.

Nobody handed me a shortcut. I had no coach, no help, no blueprint. I had to go out and get certified, study the science myself, and figure it out through trial and error while working full-time. It was the busiest, hardest period of my life, but it taught me the one thing I build every client's program around: if you get organized and you actually want it, there's no excuse that can stop you.

That's also exactly why I do this now. You don't have to learn it the hard way like I did — you have a coach in your corner from day one. I've already made the mistakes so you don't have to.

Elite Knowledge, Simplified for You

While I love preparing athletes for competitions, my main goal is helping everyday people achieve remarkable things. You don't need a background in fitness to work with me; you just need the willingness to show up for yourself.

I blend my global experience and my credentials as a Booty Builder® Glute Specialist into a realistic, structured online plan built around your busy lifestyle.

What We Can Achieve Together

  • Routine & Lifestyle Discipline: Setting up sustainable daily habits that improve your health, energy, and mindset.
  • Hybrid Fitness: Getting you fit, strong, and conditioned—whether for everyday life or your first HYROX race.
  • Body Transformation: Helping you lose body fat, build lean muscle, or prepare for a special life event or photoshoot.

My Philosophy

I'm not here to lecture you or show off what I know. I am here to help you achieve your personal goals and ensure you feel incredible in your body. When you introduce structure and discipline into your fitness, every single area of your life improves along with it.

Built on exercise science

Programming built on current exercise science.

Every plan is grounded in the current literature on hypertrophy, strength, endurance and recovery — volume landmarks, RIR autoregulation, periodization models and evidence-based nutrition. No fads, no bro-splits copied off Instagram.

  • Volume, intensity and frequency dialed to your recovery
  • Progression tracked and adjusted every single week
  • Nutrition periodized alongside training phases
Coaching session in the gymClient training under coaching supervision