Coach M.M.X

Soccer. Ballet. Sprinting. Breakdance. Muay Thai. Parkour. I was active my whole life, and I still felt like the one body in the room that wasn't right. In my head I was fat. In reality I wasn't. But I carried a picture of a perfect body I was never going to match.

Then I moved to Ireland, to Longford. There wasn't much to do, so I started lifting. Legs first, because I was too shy to train my upper body.

In 2017 I stepped on stage for the first time. Three months of meat and asparagus, while lifting heavy meat blocks on 12-hour factory shifts. I finished 3rd out of more than 30 competitors. I haven't stopped since.

I never got the perfect body I had in my head. I made peace with the one I have. That's the part no trophy gave me.

Off stage it was no easier. Eight years at the factory, the last two or three on about three hours' sleep a day. At 27 I took out a loan and opened my first gym. COVID closed it two weeks later. I kept paying the rent, worked overtime, kept competing, and kept building it. I still own that gym today.

I coached for free for years, until I started charging and saw who really showed up. That's when my coaching became what it is now.

I've done the extreme version of all of this. I'd never ask a client to. What I coach is what I wish I'd had: a plan that fits your real life, real food, steady cardio, honest weekly check-ins, and a body you can live in.

Who I'm the right coach for

• First-time or returning competitors who want a coach who has stood on that stage.
• People who want to lose fat and keep it off, without extremes.
• Heavier athletes who want to get faster at HYROX.
• Busy people who need a plan that fits real life, not a perfect week.

Who I'm not the right coach for

• Anyone after a quick fix or a miracle twelve weeks.
• Anyone who won't do the weekly check-ins. The plan only works if we look at your numbers together.

How it works

1. You apply. It takes a few minutes.
2. I review your details and come back to you personally.
3. You get your training plan and your diet, weekly check-ins, your client portal, and direct messaging with me.

See what my clients have achieved

You don't need a fitness background

While I love preparing athletes for competitions, my main goal is helping everyday people achieve remarkable things. You don't need a background in fitness to work with me; you just need the willingness to show up for yourself.

I blend my global experience and my credentials as a Booty Builder® Glute Specialist into a realistic, structured online plan built around your busy lifestyle.

What I'll help you build

• Routine & Lifestyle Discipline: Setting up sustainable daily habits that improve your health, energy, and mindset.
• Hybrid Fitness: Getting you fit, strong, and conditioned — whether for everyday life or your first HYROX race.
• Body Transformation: Helping you lose body fat, build lean muscle, or prepare for a special life event or photoshoot.

Too much noise, not enough answers

There has never been more fitness information available, and most of it is wrong, contradictory, or written to sell you something. That is not your fault. Nobody can be expected to work out what actually applies to them when every account online is shouting something different.

That's the job I do. I cut it down to what works for you specifically, then we track it — real numbers every week, not guesswork. Weight, measurements, photos, performance. If something isn't moving, we change it. You stop guessing and start following one plan that is actually yours.

You won't need me forever

Here's the part most coaches won't say out loud: losing fat is the easy bit. Anyone can do it for three weeks. The hard part is holding the routine when work gets busy, when you're tired, when the mirror hasn't changed yet. That's where people quit — not because the plan failed, but because they stopped running it.

Stick with it long enough and something shifts. The plan stops feeling like a plan and becomes how you live. That's the real goal — not a twelve-week before-and-after, but a way of training and eating you no longer have to think about.

By the end of your time with me you'll understand your own body well enough to run it yourself. You'll know what to eat, how to train, and how to get back on track when life knocks you off it. Keep doing the work you did with me and you'll know how to look after your own body for life.

I won't pretend it's easy. It will be hard, and there'll be weeks you don't want to do it. But I've yet to meet a person who couldn't do this if they wanted it badly enough. The willpower has to come from you — everything else, I'll handle.

My Philosophy

I'm not here to lecture you or show off what I know. I am here to help you achieve your personal goals and ensure you feel incredible in your body. When you introduce structure and discipline into your fitness, every single area of your life improves along with it.